Iravati offers a glamping experience by the serene banks of the River Iravati — an escape into nature, elevated with luxury. The client approached us to build a brand identity that captured both rustic charm and refined indulgence.
CLIENT
Irravati
PROJECT DURATION
2022
SERVICE AND OFFER
Branding
PROBLEM
Iravati, a premium riverside glamping destination, was launching as a new entrant in the luxury camping space. With no prior visual identity, they needed a brand that would evoke serenity, exclusivity, and connection to nature—while still appealing to an affluent, modern traveler.
SOLUTION
Osprey Designs created a complete brand identity rooted in nature-inspired elegance. From logo explorations to a full visual language, we developed an identity system that balances calm minimalism with the mystique of stargazing nights and riverside experiences.
VALUE DELIVERED
•. Positioned Iravati as a distinct luxury glamping destination with a premium visual identity
Created a cohesive visual narrative that reflected the brand's ethos: nature, comfort, and escapism
APPROACH
We began by understanding the sensory and emotional landscape of Iravati’s offering. Design explorations ranged from tent-inspired forms and river motifs to celestial elements. The final direction features a modern serif logo paired with a subtle, symbolic icon system — all wrapped in an earthy and tranquil color palette.
SUMMARY