Larsen & Turbo
L&T Public Charitable Trust required a comprehensive annual report that documented their impact across education, health, water, and livelihood initiatives—while staying aligned with L&T’s corporate credibility and clarity.
CLIENT
Larsen & Turbo
PROJECT DURATION
2023
SERVICE AND OFFER
58-page Annual Report
(2021–22)
PROBLEM
The challenge was to transform large volumes of data, narratives, and impact metrics into a report that was easy to navigate, visually engaging, and trustworthy—without overwhelming the reader. The report needed to balance emotional storytelling with structured corporate communication.
SOLUTION
We designed a 58-page structured annual report that combined clean layouts, visual storytelling, and intuitive information hierarchy. The design system used infographics, icons, timelines, and imagery to clearly communicate impact while maintaining a polished, professional tone.
VALUE DELIVERED
• Clear communication of CSR initiatives and outcomes
Improved readability across long-form content
Strong visual consistency aligned with L&T’s brand values
A report suitable for stakeholders, partners, and official distribution
APPROACH
Information Architecture: Broke down complex content into logical sections with a clear flow
Visual Storytelling: Used icons, illustrations, and timelines to explain milestones and programmes
Design Language: Corporate yet human—balancing credibility with warmth
Production-Ready Output: Delivered print- and digital-ready files with precise layout control
SUMMARY