Shamam – Branding a Yoga Studio
Shamam is a boutique yoga studio dedicated to holistic well-being through movement, mindfulness, and inner healing. Rooted in ancient practices and adapted for modern lives, Shamam aims to be a sanctuary for self-discovery.
CLIENT
Shamam
PROJECT DURATION
2021 - ongoing
SERVICE AND OFFER
Branding
Marketing Design
Photography
PROBLEM
As a new entrant in the wellness space, Shamam lacked a visual identity that could reflect its depth and philosophy. The challenge was to create branding that stood out yet felt calming, spiritual, and trustworthy.
SOLUTION
We designed a soulful brand identity anchored in the symbolism of the lotus and circle—representing purity, growth, balance, and wholeness. This visual foundation set the tone for all brand touchpoints.
VALUE DELIVERED
•. A strong, memorable identity rooted in meaning and aesthetic clarity
Seamless brand application across physical and digital platforms
Enhanced perception, helping build trust within the mindful community
APPROACH
Immersion: Studied yoga philosophy, brand vision, and target audience
Concept Development: Chose lotus + circle as symbolic anchors for the logo
Design System: Built a soothing color palette, elegant typography, and minimal layouts
Execution: Delivered a full brand kit with usage guidelines, stationery, and social media templates
SUMMARY