Soul Salad
Soul Salad is a wellness-inspired restaurant focused on healthy, conscious food choices. Rooted in the belief that food is fuel for both body and soul, the brand brings together fresh ingredients and a calm, nourishing environment to offer a holistic eating experience.
CLIENT
Soul Salad
PROJECT DURATION
2022
SERVICE AND OFFER
Brand Identity
Packaging
Menu Design
PROBLEM
The brand needed to be built from scratch—including identity, visual language, packaging, menu design, and social presence. The challenge was to create a modern, soulful identity that stood apart in the increasingly crowded healthy food space, while still feeling approachable and appetizing.
SOLUTION
We created a visual identity inspired by the Enso circle, a sacred Zen symbol of unity and enlightenment—reflecting the ‘soul’ in Soul Salad. The form was kept minimal, clean, and intentional to evoke mindfulness. Though a beetroot form was initially explored, the final logo leaned into simplicity and clarity, aligning with the brand’s essence.
The branding extended to menus, social creatives, and packaging, all maintaining an earthy and energetic visual tone.
VALUE DELIVERED
• A meaningful and memorable brand identity with depth
Social-ready assets that built recall and engagement
Consistent visual language across all touchpoints
Packaging and menu that reflected clarity, freshness, and purpose
APPROACH
Conceptual Exploration:
Enso Circle used to represent togetherness, mindfulness, and spiritual balance
Minimal forms for calm and clarity in a wellness-focused setting
Color Palette:
Earthy greens & browns – natural, fresh, sustainable
Red pops – appetite stimulation, warmth, energy
Typography:
Sans-serif fonts for a clean, neutral, humanist feel
Script accents for elegance and emotional softness
Scope of Work:
Brand Identity Design
Menu Design
Social Media Visuals
Packaging (bags, labels, thank-you tags, etc.)
SUMMARY