Taroob
Taroob is a homegrown luxury label from Amritsar, India, founded in 2021. Celebrated for its fusion of traditional Indian artistry—like Sozni and Kalamkari—with contemporary silhouettes, Taroob offers an array of handcrafted apparel and accessories. Their curated gift sets, featuring stoles, shawls, Nehru jackets, and more, are designed to make occasions like weddings, festivals, and corporate events truly special.
CLIENT
Taroob
PROJECT DURATION
2022
SERVICE AND OFFER
Packaging
PROBLEM
At its inception, Taroob sought to establish a distinctive unboxing experience that mirrored the opulence of its products.The challenge was to design packaging elements—sleeves, thank-you notes, and bags—that resonated with the brand's luxurious ethos while appealing to a discerning clientele.
SOLUTION
We developed a cohesive packaging suite that encapsulated Taroob's essence. The designs featured intricate patterns and motifs inspired by Indian artistry, rendered in a contemporary style. Premium materials and finishes were employed to evoke a sense of elegance and exclusivity.
VALUE DELIVERED
A unified packaging identity that enhanced brand recognition and customer experience.
Elevated perceived value of products through luxurious packaging elements.
Facilitated Taroob's positioning in the premium gifting market, leading to increased customer loyalty and repeat purchases.
APPROACH
Reference-Based Exploration: Aligned with Taroob’s visual direction through market research and their existing product imagery
Packaging Design: Created print-ready designs for product sleeves, thank-you cards, and bags
Practical Execution: Focused on designs that were easy to produce and visually impactful, even in small batches
Modular Output: Delivered layered files and adaptable templates for future scalability
SUMMARY